Axélero acquires 100% of Privategriffe

Axélero acquires 100% of Privategriffe


The online group Axélero spa, the internet company listed on the AIM segment of the Italian Stock Exchange, specializing in media, marketing and digital advertising, has completed the acquisition of 100% of Privategriffe spathe online marketplace for second-hand apparel and fashion accessories.

Privategriffe was founded in 2012 by Leonardo Cucchiarini, also founder and CEO of Axélero, with seed capital provided by Angel Lab and the Moratti family. Other financial shareholders of Pivategriffe included VAM Investments, a group of enterpreneurs led by Banca Esperia, and the media-for-equity branch of Mediaset Group.


VAM Investments is the private equity holding company founded by Ennio Valerio Boccardi and Marco Piana, specializing in growth capital and buyouts. VAM portfolio also includes: Soundreef, a company engaged in the collection of music royalties;the online travel agency Yalla Yalla; the revolutionary two-wheel self-balancing motor chair maker Genny Mobility and the dentist centres chain DentalPro.